Entrepreneurs must be nimble in decision making, creative in problem solving, and, most importantly, accurate. Lerner lays out the landscape of innovation and the organic rush of entrepreneurship contrary to the predictable calm monotony of repetitive motions or decisions in some businesses and bureaucracies. One small shift to improve a service can mean the difference between irrelevancy and the opportunity for ’explosive growth’.Ĭan your business afford to be irrelevant? What is the data? What is the cost of inaction or action? “You can’t improve what you don’t measure.” What are those key points that define success? Lerner pushes the entrepreneur to be focused and always accurately assess the impact of the idea and data. Lerner writes,

No path is identical, and each key moment presents a decision point that will impact and shape the future of the business.” “Success in business doesn’t come from an idea or a formula, it comes from execution.

Reinforcing Lerner’s point, his brother and co-founder of SNAP Interactive Inc., Darrel Lerner wrote: Entrepreneurs, like Lerner, demonstrate the grace, adaptability, and fortitude of leadership within innovation. Each idea and each action elicits a unique rapid reaction that then requires a rapid response. Now, with Explosive Growth, distilling years of experience as a multimillion dollar entrepreneur, Lerner identifies the path for success that can be applied across many sectors, including business, bureaucracies, and even life.įirst and foremost, Lerner makes it clear that there is not one formula, nor one idea, nor one strategic action that ensures success. Lerner strikes his target with the skill and mastery required of a tech entrepreneur all the while riding the waves of the stock market, the nature of business, and the unknown territory of successfully translating digital users into revenue. With a talented team, a solution to a problem, data, and hustle, Lerner’s AYI app went viral and gained an unimaginable 100,000 new users in one day. Lerner quickly raised $10 million dollars from just a few phone calls. Lerner’s insights and experiences are as though he mastered the art of archery while surfing.Īmong his many feats, it was his vision to launch a dating app AreYouInterested that set the stage for his success. Brilliantly crafted Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Millionby Cliff Lerner, founder and CEO of SNAP Interactive, Inc., is essential reading for every entrepreneur and leader seeking innovative solutions for their industry.

Explosive growth cliff lerner